WoodSpring Suites
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Client Category
Hospitality

Project Type
Brand Development

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A major brand overall that included multiple levels of execution within research, strategy and creative. The ask was to turn Value Place, an existing extended stay hotel brand, from utilitarian and basic to sophisticated and inviting. The result is WoodSpring Suites, a simple, reasonable and comfortable experience. This work contributed to the valuation of the brand when acquired by Choice Hotels, one of the world’s largest hotel companies, in Q12018 for $231 million in cash, which did not include the actual properties themselves.
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