Danze by Gerber
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Client Category
Retail, Plumbing Fixtures

Project Type
Brand Development

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Danze, a well known plumbing fixture brand, was transformed from a cutesy copycat to a sophisticated player that blends trusted performance with beautiful design. This rebrand was spawned by the branding work that was done for Gerber, the brand that owns Danze. The positioning between the brands needed to align while giving each a unique visual identity based on similar foundational style elements.
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