Chicago History
Museum
_

Client Category
Cultural Institution

Project Type
Brand Development, Marketing, Advertising, Exhibition

_

The Chicago History Museum cares for, showcases, and interprets millions of authentic pieces of Chicago and U.S. history. Their brand was looking dull and the messaging was inconsistent, negatively impacting growth and donations. A three year plan was developed that encompassed all aspects of redefining marketing, member retention and acquisition—everything from refreshing the visual system to campaign development to exhibition theme creation.
_