Belk, Kim Rogers, Saddlebred
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Client Category
Retail

Project Type
Brand Identity

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From shopping bags to exterior signage, a logo refresh for the nation’s largest privately owned department store company gave this much loved brand a modern feel, without losing its southern charm. The iconic “big B’ was replaced by a more modern approach and a new tagline was added, “Modern. Southern. Style.” This work also included refreshing the brand identities for two of their major private labels, Kim Rogers and Saddlebred.
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