Nationwide
Insurance
_

Client Category
Financial Services

Project Type
Brand Development

_

Nationwide, one of the largest insurance and financial companies in the country, needed to refresh its stodgy brand. The work focused on updating its brand identity system across all products and services led by a distinctive approach to brand photography. This approach shifted all location shooting to the studio, saving the company hundreds of thousands of dollars while creating a distinctive and ownable visual direction. Another key aspect to the rebrand was infusing new life into its frame logo, a troubled logo design since its inception decades ago.
_