National Children’s Alliance
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Client Category
Nonprofit

Project Type
Brand Development

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National Children’s Alliance was in desperate need of a brand overhaul.  A stale brand positioning no longer represented its place within the market and the brand identity was dated and hard to use, especially within the digital space. A legacy logo was cleaned up, moving away from a complex patchwork of multiple colors to a streamlined two color system, and a new tagline was added to better represent a new positioning. The visual language system is modular, more modern and playful, offering flexibility, especially within digital applications.
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