Center for Creative
Leadership
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Client Category
Professional Development

Project Type
Brand Development

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CCL needed to evolve elements of its brand identity to better communicate within its growing digital footprint. The existing system was geared toward print based communications exposing massive limitations with the color palette, photography, iconography, and infographic styling. New assets and style guidelines were created to work with legacy elements, like the logo, along with adjustments in the tone of voice and messaging to supply guidelines for better clarity, consistency and efficiency across digital communications.
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