Bainum Family
Foundation
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Client Category
Foundation

Project Type
Brand Development

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Among the largest foundations in the Washington, D.C., metro area, the Bainum Family Foundation needed a brand overhaul to align with its new mission and program restructuring. A new brand and visual system was created to reflect the organizations  commitment to “wrap around support” for children in need. A modular visual system, using a collection of interchangeable symbols called “bubble love”, helped to represent the myriad of ways they support children and allowed them to specify each program area through color and proper iconographic representation.
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