Art Institute
of Chicago
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Client Category
Cultural Institution

Project Type
Membership Development

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The Art Institute of Chicago is a well known institution and brand that needed to restructure its annual fund and other ongoing communications with members to encourage giving additional dollars outside of their membership fees. Research led to a new way of organizing messaging, giving members the option to select a specific area where their money would be used, like preservation. A comprehensive strategy, identity and messaging system was created to reinforce the measurable and meaningful impact members have on the Art Institute through additional giving.
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