The Myers-Briggs
Company
_

Client Category
Professional Development

Project Type
Brand Development

_

Myers-Briggs is a ubiquitous assessment tool with a complicated business model. A significant rebrand came about as the result of an ongoing effort to integrate their wholly-owned subsidiaries into one global company. This allowed the company to better serve their customers by offering a brand positioning, simplified product offering and visual system that can be used across a global network of users.
_