88 Brand Partners
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Client Category
Agency

Project Type
Brand Development

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As the Executive Creative Director at 88 Brand Partners, I led the reinvention of the brand. This included a complete overhaul from the ground up: developing a new name and redefining agency capabilities and processes. The spirit of a new tagline, United We Brand, was infused into everything that was created, from the brand identity system to the design of a new office space.
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