Hilton Grand
Vacations
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Client Category
Hospitality

Project Type
Brand Development

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When HGV spun out from Hilton to become a publicly traded company, it needed a new brand positioning and identity to align with its leadership status and global scale. The foundation of the graphic system is a simple circle that reflects a brand positioning that’s all about focus on the customer. This is complemented by a set of patterns that reflect the locations where they have properties (eg, tropical locations represented by a wave pattern). In combination, these graphic elements work with lifestyle and property photography to create a distinctive visual system.
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