Genworth
Mortgage
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Client Category
Financial Services

Project Type
Brand Development, Advertising

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Genworth Mortgage Insurance, an operating segment of Genworth Financial, has worked with lenders and other partners nationwide to help people responsibly achieve and maintain the dream of homeownership. A shift in focus and product offerings led to a substantial rebrand. Moving away from bland and boring, a comprehensive system of illustrative visual assets delivered a branding program that stands out from the sea of sameness.
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