National Parkinson Foundation
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Client Category
Foundation

Project Type
Brand Development

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National Parkinson Foundation required a brand identity that was easily understood, recognizable and adaptable across a wide range of applications. The letter P was created with a nod to a ribbon—an iconic graphic representing the organization as well as the disease itself. A big part of the branding system was establishing structures and guidelines for affiliates and sub-brand logos. NPF recently merged with Parkinson's Disease Foundation to create the Parkinson’s Foundation. The letter P was evolved and simplified to fit the direction of the organization.
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