AVMA PLIT
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Client Category
Insurance

Project Type
Brand Development

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The American Veterinary Medical Association founded the Professional Liability Insurance Trust (PLIT) in 1962 to serve as an advocate for veterinarians in the management of professional liability claims. A comprehensive research study was conducted to ensure PLIT continued to deliver leading-edge veterinary insurance programs that aligned with current and future needs of the veterinary community. Armed with these results, a total overhaul of the brand was completed, delivering a friendlier and more relatable brand with a greater emphasis on PLIT’s role in its partnership with the AVMA, an important factor that came from the research.
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